Coy
Sales Manager based in Baton Rouge, Louisiana. Joined Broken Tractor in 2012 as employee number four. Still answers his own phone.
When Coy walked through the door at Broken Tractor in 2012, the whole company fit in one room. Four people, one phone line ringing more than it should, and a customer base built one part at a time. Thirteen years later, Coy runs the sales floor — and most of the salesmen on the team learned the job from him.
That's not an accident. As the company grew, Coy stepped into the role of sales trainer, teaching the standards and approach that had made the early years work. Eventually that evolved into the sales manager role he holds today. Somewhere in the middle, he spent a stretch helping his brother run an equipment rental company — hands-on time around real construction iron that he brought back to the desk with him.
What he tells a new salesman on day one
Pick up the phone. You're here to help customers.
That's it. Coy doesn't dress it up, and the team doesn't either. The standard he holds his salesmen to is simple: when a customer hangs up, they should feel like they were talking to someone who genuinely wanted to solve their problem — not someone running a transaction. Every tool, every catalog, every cross-reference Broken Tractor has built over the years gets used to get the answer fast. The conversation stays personal.
When something goes sideways
Parts don't always show up on time. Vendors miss ship dates. Wrong serial-number breaks slip past everybody. When that happens, Coy has one rule for his team: communicate. Call the customer back. Tell them what's going on. Keep them updated until it's resolved.
It's the part of the job he hears about most from customers — that Broken Tractor calls them back. That's a low bar in a lot of industries. It shouldn't be.
"If you call my team, here's what you'll get: someone who's ready to help you find a solution to your problem."
The escalation promise
If a customer ever needs to escalate, Coy is direct about what they'll get: him. Not a voicemail. Not a contact form. Not a different rep every time they call. After thirteen years in the same chair, he can actually do something about a problem.
That's the value of staying in one place and building something the right way.
Need to talk to the sales manager?
Whether you're escalating an issue, working a fleet account, or just want a second opinion on a hard-to-find part, Coy answers his line.
Call Coy Contact the Team
