Brandon Larrick
Sales Specialist out of Broken Tractor’s Ohio location. Top revenue numbers in the company, a dealer-and-wholesale book that runs internationally, and a vendor network deep enough to source the parts most reps tell customers they can’t find.
Brandon Larrick applied for a job posting on Indeed two and a half years ago. The short version of what’s happened since: he’s become one of the highest-volume salesmen in the company, with a customer book that runs from individual operators in the U.S. to dealer accounts in Canada, parts buyers in Spain, and freight forwarders headed to Puerto Rico.
The first piece of heavy equipment he ever worked on or operated wasn’t just one machine — it was tractors, backhoes, skid steers, excavators, and dozers. That’s the kind of operator background that translates directly into what he does on the phone now: when a customer describes a part and a problem, Brandon already knows the machine.
What lands on his line
Brandon’s book leans on Case and John Deere, but the work is much wider than that. In any given week he’s quoting reman engines, Caterpillar two-speed final drives, John Deere 450J undercarriage sprockets, Komatsu cab glass, Takeuchi pilot valves shipping to Spain, Ford reman seal kits. He works through dealer accounts — Drews Parts, Pro-Power, DMI Parts, Centranz, Northwoods Equipment — with the same rhythm he uses for a single operator calling about a 580B mechanical thumb.
How he runs a parts call
The thing customers walk away with from a call with Brandon isn’t a price quote. It’s the feeling of being understood. His approach to a customer with just a serial number and a vague description:
“Ask more open-ended questions. Get a better idea of what the part is and the issues the customer is having.”
That’s the playbook. Open-ended questions, not yes-or-no ones. Find out what the part actually does on the machine, what failed, what the symptoms looked like, what the customer has already tried. By the time he picks up the parts book, he already knows what he’s looking for — not the part the customer guessed at, the part the customer actually needs.
The mistake he sees most
“Not having machine info, and ordering parts that look like the part they need.”
Two failures in one sentence. The first is the universal one: not knowing the model, serial, or specific variant of the machine. The second is more specific to aftermarket parts — ordering by photo, by approximation, by the part that looks like the one that came off the machine. Brandon has seen enough customers go down that road to recognize the pattern instantly. A part that looks right and a part that is right are often two different parts, especially across decades of model production.
The international book
Most parts salesmen handle domestic orders. Brandon handles a real share of cross-border and overseas work too. A Takeuchi pilot valve to Spain. Final drives to a Canadian shop. Shipping quotes worked through TForce to Puerto Rico. The pattern is consistent: when something complicated comes through the contact form, it tends to end up on Brandon’s line.
That’s not an accident. International orders take longer to quote, require more documentation, often involve manual freight rating, and almost always involve back-and-forth on customs values and shipping classes. The salesmen who avoid those calls are the ones who don’t want the work. Brandon takes them.
Off the clock
Three answers: Farms. Fish. Hunting. Cambridge, Ohio, is in the part of the country where all three of those happen on the same Saturday. After a week of running orders and chasing down hard-to-find parts for customers all over the world, Brandon spends his time the same way most of his customers do — outside, on a piece of land, with a piece of equipment running nearby.
If he had to pick one to own forever
“The farm’s Case skid steer.”
That’s the answer of somebody who already knows exactly which machine he’d miss most if it left the property. Practical, useful, the workhorse of a working farm. Same pattern as the work he does on the phone: not flashy, not theatrical, just the right tool for the job.
Got a hard quote, a dealer order, or a part headed somewhere unusual?
Brandon’s the right call. Two and a half years in, top-of-the-board numbers, and a vendor network built for the orders most reps don’t want to chase.
Call Ext. 135 Request a Hard-to-Find Part
